EA Uses Xbox Graphics to Advertise Tiger Woods 09 for the Wii

Electronic Arts has been public outed  by Britain's Advertising Standards Authority for misleading viewers over the graphics of its Tiger Woods PGA Tour 09 Wii ads.


The ads featured Tiger Woods swinging a Wii remote, but showed Xbox 360 gameplay footage at the same time, giving the wrong impression of the visual quality of the Nintendo version of the game. The best part of this is the fact that EA said they did it because they thought that the Wii graphics sucked.



Here's the official statement from the ASA :

They{EA} pointed out that Tiger Woods was seen using a Wiimote throughout the ad and the only branding at the end of the ad was that of Nintendo Wii. They said, to avoid any confusion, they added text to inform viewers that the game was available on all formats. Electronic Arts maintained that they were demonstrating game action that was possible on all formats and did not show any gameplay that was impossible on a Wii. They explained that Wii footage would not be of broadcast quality, and the originating agency had thought it preferable to use the Xbox footage, which was closer to broadcast definition, than to "up the resolution" of Wii footage to broadcast quality.

SHAME ON YOU EA.

Tiger Woods PGA 09 for the Wii is a great game and stands on its own merits. This type of action by EA is just revolting.