EA Sports Active - Is it real competition for Wii Fit?

Alot of buzz today about the announcement from EA (makers of Madden 09 and other such massive titles) is coming out with a Wii Fit title in 2009.

Officially titled EA Sports Active the title will not be using the  same Wii Balance Board that comes with the fit. Instead it will use a "leg strap,” a strap that wraps around one’s upper thigh with a Wii nunchuck in its pouch, for tracking lower body movement.
How fracking lame is that? Why not just create a title that works with the board? A leg strap?? come on give me a break that will last like one a week for most users??

You can use the Wii Fit balance board with it if you want too according to EA:
Wii Balance Board Compatibility—Get more out of your EA SPORTS Active workout using a Wii Balance Board with added functionality and physical benefits for many of exercises.